Roave Agents vs Fora: Which Is Better for Credentialed Travel Advisors?

Every booking you close pays two parties. You earn the commission, and your host agency takes its share before the rest reaches you. At a 70/30 split, thirty cents of every commission dollar goes to the host, and that share only shrinks once you reach high annual sales thresholds.

That arrangement made sense when advisors needed a host for supplier access, training, and a seller of travel registration. It makes less sense if you already hold your credentials and mostly book hotels.

Fora is one of the best-known hosts, built to launch and train new advisors. Roave Agents takes a different route, with direct hotel booking and margin you control.

This page compares the two on cost, commission, contract terms, booking tools, and fit, so you can judge which suits your business.

Fora is a host agency built to launch and train new advisors. Roave Agents is a direct hotel booking platform for credentialed advisors who want to keep control of their margin.

Roave Agents and Fora side by side

What each option costs

Fora charges a flat $299 per year or $99 per quarter, which comes to $396 on the quarterly plan. There is no startup fee, and the price includes training, CRM, and booking tools.

Roave Agents includes the first 12 months free, with no card required. After that, the plan costs $24.99 per month or $199 per year, with no per-seat charge.

As a result, the annual plan runs $100 below Fora's flat fee. However, price alone does not settle the comparison. The larger cost sits in how commission is shared, which the next section covers.

Who keeps the commission

Fora operates as a host agency, so it keeps a share of each commission. The base split is 70/30. It moves to 80/20 at $300,000 in annual bookings and to 90/10 at $2 million.

Roave Agents works differently. On net rates, the advisor sets the client price and keeps the difference. On commissionable rates, three tiers apply: Silver at 8%, Gold at 10%, and Platinum at 12%, based on production.

Therefore, an advisor who books mostly hotels should compare both models on a real booking. The example below isolates the split by using the same commission rate on both.

A worked example

Take a $2,000 commissionable hotel stay at a 12% commission, which equals $240.

At Fora's 70/30 base split, the advisor keeps $168. On Roave Agents at the Platinum tier, the advisor keeps $240.

Contract and flexibility

Fora's contract is exclusive. Advisors cannot affiliate with another host agency while working with Fora, although they can cancel at any time.

Roave Agents is a booking platform, not a host agency. Access is open to credentialed advisors and registered agencies, and the first year carries no card requirement and cancellation at any time.

Consequently, advisors who want to keep a host for cruises and tours should check how their current agreement addresses third-party booking platforms before adding one.

Booking tools for hotel stays

Fora's portal includes real-time hotel search, client profiles, commission tracking, bookable quotes, an itinerary builder, and price drop alerts that flag savings.

Roave Agents searches 200+ suppliers at once, with bookings averaging under 90 seconds. It also re-prices every confirmed, fully refundable booking until check-in and rebooks a cheaper like-for-like refundable rate automatically. If the cheaper rate is non-refundable, the advisor approves first.

In short, alerts tell the advisor that a saving exists, while automation captures it. Both platforms let advisors market under their own brand, so branding is a detail to compare, not a deciding factor.

Where Fora is stronger

Fora offers more than Roave Agents in several areas, and they matter for the right advisor. Its training includes 700+ on-demand hours and 28+ hours of live sessions each week, with certification tiers and an active community.

Its coverage also extends beyond hotels to cruises, groups, and tours, supported by 5,000+ partners and memberships such as Virtuoso and CLIA Premier. It provides errors and omissions insurance as well.

For an advisor who needs to learn the business and sell across categories, those strengths are significant. A credentialed advisor focused on hotels may need fewer of them.

Who each is best for

Choose Fora if you are building a travel business from scratch, want structured training and a community, or sell cruises, tours, and groups alongside hotels.

Choose Roave Agents if you already hold your credentials, book hotels regularly, and want direct control over margin, branding, and booking speed.

Many advisors will use each for what it does best. Those with an existing host should review their exclusivity terms first.

Frequently asked questions

Is Roave Agents a host agency? No. Roave Agents is a hotel booking platform for credentialed advisors and registered agencies. It does not provide seller of travel registration or a host agency's training programs.

Can I use Roave Agents and Fora together? Roave Agents is a booking platform, not a host agency, so using it alongside a host is generally possible. Review your host agreement for any terms on outside booking platforms before you add one.

Which is cheaper, Roave Agents or Fora? Roave Agents is free for the first 12 months, then $199 per year or $24.99 per month. Fora charges $299 per year or $99 per quarter. Fora also keeps a share of each commission through its split, which affects total cost.

Do I need experience to join Roave Agents? Access requires an IATA, CLIA, or TIDS credential, or a registered agency. Advisors without credentials may prefer a host agency that provides them, then add Roave Agents later.

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